One of the eternal “Chesnuts” that we discuss in the office and have to describe during briefings is how exactly can a radio Target Audience be measured.
Most countries have their own methods (albeit variations on a theme) but the UK has been troubled with this exact question for sometime now.
This interesting article was published in [...]
Archive for April 29th, 2008
Measuring Radio Audiences
Posted in Influence Posts, tagged "info ops podcast", "under the influence" podcast, david bailey, david bailey mbe, influence activity, information operations podcast on April 29, 2008 | Leave a Comment »
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