The Influence Activity community is in my opinion still an area populated by Luddites and rabid OPSEC supporters who write articles against social media to hide their own inadequacies as front edge practioners.
I mean moving with the times and getting results does expose weaknesses. Right?
This article by social media expert Christian Payne sets out the stall very well I think.
Comments appreciated as ever.
So what does Christian have to say on the issues….. “The easiest way for me to explain why this shift from old analogue methods of communication to online ones is so important is to compare online video with TV. The buzzword for a while now has been Social Media, Social Media does exactly what it says on the tin, it allows people to have conversations on a new level of engagement, be it from an entertainment or marketing perspective. TV could not be further away from this world. The most interactive thing TV can offer us is the red button. Nowadays people expect a conversation with their content …….” READ THE ENTIRE POST HERE
